Redefining the shot: how Shooters Tequila is changing the way we drink tequila

Three Shooters Tequila skull bottles: Coffee, Chilli and Lemon

The tequila shot has a reputation: salt, lime and a wince. Shooters Tequila sets out to change that, with flavoured shots designed to be enjoyed rather than endured.

From wince to wow

Shooters blends 100% agave tequila with smooth, aromatic liqueurs made with natural flavours, bottled at 35% vol. It keeps tequila’s agave character but trades the burn for balance, so every sip has something to say.

Three flavours, three characters

  • Coffee: rich, smooth and aromatic, with coffee liqueur rounding out the agave.
  • Chilli: a gentle, aromatic warmth that builds slowly rather than biting.
  • Lemon: bright and zesty, with a clean citrus finish.

The frozen serve

Shooters is made to be served ice cold. Keep the bottle in the freezer, frost a shot glass and finish each flavour with its own rim: salted caramel for Coffee, a mix of chilli, sugar and salt for Chilli, and citrus zest, sugar and salt for Lemon. Cold, rimmed and measured at 25 ml, it is a shot worth taking your time over.

A skull with attitude

Then there is the bottle. The black skull is finished with intricately illustrated labels that wrap around the neck, drawn with vines of chilli, coffee and lemon, one for each flavour inside. Bold, nocturnal and full of attitude, it won Gold for packaging design at the London Design Awards 2023, and it looks as confident on the back bar as it does on the table.

Please enjoy Shooters responsibly.

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