Two ClearBev brands, El Paso Cream Tequila and Shooters Tequila, each won Gold at the London Design Awards 2023, in the Packaging Design category for wine, beer and liquor.
El Paso: fun, flavour and plenty of character
El Paso is all about fun and flavour, and the bottle is designed to show it. Every one is covered in characters, a sun, a reptile and a group of dancing figures, raised in relief so they catch the eye on the shelf and in the hand.
Colour brings the flavours to life: each bottle wears the shade of what is inside, so strawberry, chocolate, mango and piña colada are easy to spot at a glance. Inside is a smooth blend of cream liqueur, agave nectar and 100% agave tequila, made with natural flavours only.
Shooters: a skull with attitude
Shooters is bold, nocturnal and full of attitude, and the bottle says so before it is even opened: a black skull finished with intricately illustrated labels that wrap around the neck, drawn with vines of chilli, coffee and lemon, one for each flavour inside.
See the Shooters winner page →
Why packaging matters to us
At ClearBev we treat the bottle as part of the spirit, not a container for it. A great pack builds recognition, signals quality and gives people a reason to remember the brand. Two Golds in one year tell us the approach is working.
